This is SIDS and Kids SA’s annual fundraiser for childcare centres to help us raise funds to support our safe sleep information service which provides reassurance for new parents or more technical advice for childcare professionals. The funds raised will also support our ability to deliver affordable training sessions to the childcare sector.

Our Be Bold. Wear Red fundraiser is held in July and August each year and you can be as creative as you want. For a donation ask everyone to wear a splash of red or get the children and staff to dress up in their favorite costume, or hold a pyjama party. You can purchase merchandise from us to support your fundraising efforts.

For more information about our Be Bold. Wear Red campaign contact Kat Brown on